Image Image Image Image Image Image Image Image Image

 

Be Disruptive.

Trailblazing requires the ability to cut through the noise with provocative thoughts followed by fearless action. This convergence is the catalyst for change that sparks dialogue and fuels interaction. Truth is—if there’s no engagement, there’s no disruption.


 

Be Simple.

Solutions should be simple, smart and easily understood. If it requires an explanation or a manual—start over. Anyone can make things bigger and more complex, but it takes a touch of genius and a whole lot of courage to make everything as simple as possible but not simpler.


 

Be Memorable.

Tackle every challenge with alacrity and zest. Do not design for design sake—instead, ask the right questions, challenge existing beliefs, looking all sides, and proposing inspired solutions. The goal isn’t just being unforgettable. Be memorable.