Image Image Image Image Image Image Image Image Image


Be Disruptive.

Trailblazing requires the ability to cut through the noise with provocative thoughts followed by fearless action. This convergence is the catalyst for change that sparks dialogue and fuels interaction. Truth is—if there’s no engagement, there’s no disruption.


Be Simple.

Solutions should be simple, smart and easily understood. If it requires an explanation or a manual—start over. Anyone can make things bigger and more complex, but it takes a touch of genius and a whole lot of courage to make everything as simple as possible but not simpler.


Be Memorable.

Tackle every challenge with alacrity and zest. Do not design for design sake—instead, ask the right questions, challenge existing beliefs, looking all sides, and proposing inspired solutions. The goal isn’t just being unforgettable. Be memorable.

I’m John


Available Media:
Social Media
Kitchen Sink

What is the flip side?

In today’s dynamic world, you must stand out and have a unique point of view. Mediocrity is simply not enough. Having a voice is not only crucial but must be relevant to lead the masses. You must take a position in order to be heard. In doing so, it’s important to examine things from all sides–from the periphery, the center, foreground, background, and all constituent parts.

At FLIPCIDE, we pride ourselves in probing not only the front side of creativity, technology, and communication, but also have the ability to engage each audience with a clear message in an ever-changing culture. Our world is in constant change. What’s out is in. The latest tweet is old. And marketing is no longer a one-way street. By understanding the flip side, we are able to let our clients be the first to take advantage of the new opportunities that are emerging all around us. Adapting isn’t about staying in one place, it’s about moving forward. It’s about being understood. So let your voice be heard and disrupt the status quo.


Henry Ford

Coming together is a beginning; keeping together is progress; working together is success.

Walk on the FLIPCIDE

Within our walls you’ll meet experts of all sorts; designers, developers, chefs, hipsters, strategists, unicyclists, and socialists. We’re refugees from the world of advertising, product design, branding, gaming and beyond. We’re happy collaborators, bringing our diverse and original perspectives to spark fires that leads to edge-of-the-box solutions. What we share in common is an endless curiosity and a deep love for all-things design powered by the digital age.


With 15 years under our belt, we’re confident that our core disciplines will deliver meaningful connections to your audience by deepening their loyalty to your tribe.

Strategy & Marketing

Our strategy is focused on developing a point of view that informs all work on an account…and every effort entails a strategic component. From high-level brand strategy to consumer profiling, from marketplace analysis to technology assessment, from design to communications planning, our strategic efforts are comprehensive and action-oriented.

Brand Marketing Strategy
Content & Communication Strategy
Integrated Digital Planning
Social Strategy
Measurements & Analytics
Mobile Strategy
Creative & Technology
At the crossroads of technology and creativity, you’ll find our comfort zone. We are a strategic-creative agency populated by a special combination of big thinkers, solution finders and skilled technologists born and bred for the digital age. We generate ideas driven by consumer insight & engagements, amplified through an unparalleled mastery of technology and data.

Digital & Social Brand Stewardship
Mobile & Tablet Application UX
Campaign Development & Execution
Branded Entertainment & Promotions
Website Design & Development
Print Communications
Social Media Communication

We generate ideas that connect, create and fuel conversations. We do this by taking an integrated approach to everything we do. When we think big, we think as a team—filtering ideas across all in-house experts and talent, not just those with “creative” in their title. This provides us with a fortress for big ideas that push our clients’ businesses, brands and reputations forward.

Platform Strategy
Community Management & Monitoring
Social Media Measurement
Social Listening
Editorial Content Distribution
Social Channel Set-up